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The brand has been asking football fans to shave, paint their faces, and share on Twitter.
January 23, 2014
By: Jamie Matusow
Editor-in-Chief
Gillette has been promoting its new “Shave Paint Win” campaign for the upcoming Super Bowl XLVIII – by asking fans to shave, then paint their face in support of their team, and share their picture on Twitter. Winners will receive tickets, travel and hotel accommodations for Super Bowl XLVIII on February 2. Linebacker Clay Matthews (who isn’t playing in the game) has been announcing one winner each day via his personal Twitter handle, @ClayMatthews52 – from January 20th, and the last winner will be announced tomorrow, Friday January 24th. Gillette asked fans to look out for its promotional tweets containing the hashtag #ShavePaintWin and retweet @Gillette with a photo of their best game-day face paint. Photo: submitted via Twitter, #ShavePaintWin, by @smarkman
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